Vergelijk je statistieken met andere websites

6 March, 2008

in Gebruiksvriendelijkheid

Ben jij ook wel eens benieuwd of die maandag ochtend piek in bezoekers alleen bij jou voorkomt of ook bij je concurrenten?

Google Analytics is nu bezig met het implementeren van een benchmark functie in Google Analytics. Je kan dan jouw site vergelijken met vergelijkbare sites in jouw niche.

Benchmark je eigen website

Het screenshot links geeft een voorbeeld van deze nieuwe functie (screenshot van het Analytics weblog).

Je ziet verschillende grafieken waaronder bezoekers, bounce rate, pageviews en gemiddelde tijd op de site. De blauwe lijn is jouw website en de zwarte lijn geeft vergelijkbare sites aan.

In principe kun je nu zien hoe je het doet in vergelijking met vergelijkbare websites. Kijkend naar het screenshot dan valt bijvoorbeeld op dat de bezoekers van deze website veel hoger liggen dan de vergelijkbare sites. Tegelijkertijd is de bouncerate veel hoger en blijven bezoekers minder lang op de site dan bij vergelijkbare websites.

Het interpreteren van deze grafieken lijkt me niet echt makkelijk. Vooral omdat je dan moet weten hoe is vastgesteld wat de vergelijkbare groep is.

Hoe bepaal je de vergelijkbare websites

Als ik de FAQ bij deze benchmark service goed gelezen heb wordt de vergelijkbare groep met de volgende criteria bepaald.

  1. Alles is ingedeeld in industrie categorieën. je kan zelf een categorie kiezen.
  2. Daarnaast heeft Google de categorieën steeds verdeeld in klein, middel en groot.

Uiteindelijk wordt je dus vergeleken met websites in je eigen categorie met vergelijkbare grootte. Om de steekproef anoniem te houden is de minimum grootte in een categorie telkens 100 websites.

Hoe kun je meedoen?

Om van deze dienst gebruik te maken moet je je eigen data ter beschikking zetten. In Google Analytics sinds kort een bericht bovenaan je pagina. Je moet hier kiezen of je je data wilt delen of niet.

Als je besluit mee te doen kan het even duren voordat je ook daadwerkelijk gebruik kan maken van deze service. De categorieën moeten eerst gevuld worden met gegevens.

Wat vind ik hier nu eigenlijk van?

Ik heb mijn websites ingeschreven omdat ik dit wil testen en razend benieuwd ben hoe ik het doe ten opzichte van vergelijkbare sites. Het is natuurlijk fantastisch als je kan zien hoe de seizoensinvloeden terugkomen in de websites van anderen.

Ik heb wel mijn bedenkingen over het selecteren van de vergelijkbare websites. Als je niet weet hoe dit gedaan wordt dan weet je ook niet hoe betrouwbaar de cijfers zijn en of de websites wel echt vergelijkbaar zijn met de jouwe.

Uiteindelijk ben ik band dat dit een waardeloze service zal blijken door een gebrek aan transparantie. Dat is wel logisch want niemand wil zijn data openbaar hebben waardoor Google niet kan laten zien hoe ze aan de cijfers komen.

Waar denken jullie dat je deze service voor zou kunnen gebruiken?

Blijf op de hoogte

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