Staan jouw duurste Adsense advertenties op de beste plek

13 January, 2009

in Geld verdienen

Veel webmasters hebben meer dan 1 Adsense advertentie op hun website staan. Dit kan betekenen dat de best betalende advertenties te zien zijn in de advertentieruimte met de laagste klikratio. Als dit op jouw website het geval is dan loop je inkomen mis. De best betalende Adsense advertenties horen thuis in de best zichtbare ruimte met de hoogste CTR (klikratio).

De beste advertenties komen eerst

Als je meerdere Adsense advertenties op je site hebt staan dan levert Google allereerst de beste advertenties. De verdeling over de advertentieruimtes wordt gebaseerd op de plek van de Adsense code in de HTML. In andere woorden, de Adsense code die het eerst in je HTML staat krijgt de beste betaalde advertenties, het tweede stuk code krijgt minder betaalde advertenties en zo verder.

Stel je voor dat je in je HTML de volgende advertentie codes opneemt:

  1. Adsense in je header
  2. Adsense onderaan je linker sidebar (onder de vouw)
  3. Adsense in het begin van je artikel (boven de vouw)

Dit betekent dat de Adsense in je header de best betaalde advertenties bevat, vervolgens wordt het blok onderaan je sidebar voorzien van advertenties. In je artikel komen de leftovers. Kijkend naar je website wil je de best betaalde advertenties helemaal niet onderaan je sidebar hebben staan. Deze moeten in de header of bovenaan in je artikel staan zodat ze boven de vouw staan en bij voorkeur meteen de aandacht van de bezoeker trekken.

Testen welk blok bij jou de beste CTR heeft

Je zal moeten gaan testen welk blok de beste CTR heeft. Hier klikken veel mensen en hier wil je de beste advertenties hebben staan. Om de beste ruimte te vinden kun je als volgt te werk gaan.

Zoek enkele pagina's met de meeste  Adsense clicks. Als je Adsense hebt geintegreerd met Google Analytics is het geen enkel probleem om deze informatie te vinden. Geef de Adsense blokken op deze pagina's een individueel kanaal zodat je de opbrengst van dat ene blok kan volgen. Geef de kanalen makkelijke namen.

Na een tijdje ga je een aantal gegevens op een rijtje zetten. Kijk allereerst naar de CTR en bepaal welk blok de hoogste CTR heeft. Schrijf dit duidelijk op inclusief periode waarover je gemeten hebt. Vervolgens zet je in je lijstje ook de ECPM per advertentie en voor de pagina als geheel zodat je later kan testen of je veranderingen ook effect hebben gehad.

Advertenties met een hoge CTR bovenaan in je HTML opnemen

Vervolgens ga je kijken in je HTML code en probeer je de Adsense code met de hoogste CTR bovenaan in je HTML te zetten. Vermoedelijk heeft de advertentie onder de vouw de laagste CTR. Als dit je sidebar is zorg dan dat in je HTML eerst de content en pas dan de sidebar wordt weergegeven. Met float zou dit relatief makkelijk te regelen moeten zijn.

Als blijkt dat je artikel advertentie een hogere CTR heeft dan de header dan zul je moeten proberen de header Adsense code lager in je HTML op te nemen. Met CSS kun je een heel eind komen. Mocht dit niet lukken, verander dan de code van de header in een image only advertentie. Zo kun je in ieder geval testen of de ECPM van je artikel advertentie omhoog gaat. Houd ook de EPM van de hele pagina in de gaten. Wordt deze hoger ondanks het omzetten van je header in een image only advertentie dan kun je deze configuratie aanhouden.

Als de ECPM van de artikel advertentie hoger wordt maar de ECPM van de header meer daalt door het omzetten in een image only dan sta je voor een keus. Probeer alsnog de header advertentie lager in je HTML te krijgen. Als dat niet lukt dan kun je beter kiezen voor de hoogste winst per pagina en niet voor de hoogste winst per advertentie blok.

CTR ten opzichte van ECPM

In bovenstaande voorbeeld ben ik uitgegaan van de CTR. Je zou natuurlijk ook kunnen kiezen voor de ECPM. Dit is echter een combinatie van clicks en opbrengst per click en daardoor lastig te interpreteren. ALs je uitgaat van een hoge CTR en je kan de opbrengst per click vergroten dan kan je ECPM met sprongen omhoog gaan.

Selecteer het beste advertentie blok dus op CTR en gebruik de ECPM om te evalueren of je veranderingen ook meer geld opleveren.

Mede geinspireerd door Jensense.

Blijf op de hoogte

Vond je deze informatie interessant, zorg dan dat je het laatste nieuws en de beste kortingen via onze nieuwsbrief ontvangt. Schrijf je nu in >>>

Je kan je natuurlijk ook op onze RSS feed inschrijven en het nieuws volgen via je eigen RSS Reader.

{ 6 reacties }

Gert 13.05.12 om 15:58

bedankt voor de tip ga het meteen uittesten.

www.gelder.tk 15.05.12 om 17:52

Ik gebruik op dit moment een cms dus ik zal de broncode er eens bij pakken om uit te vissen waar alles geplaatst wordt, iig bedankt voor de tip. ;-)

robby 01.08.12 om 17:43

Ik vind adsense aan het begin van een artikel geen goede boodschap voor je bezoekers.

Oeroek 02.08.12 om 8:45

@Robby, dat blijft altijd de afweging bij reclame. Hoe verder je de reclame verstopt hoe minder invloed het uitoefent op je bezoekers en hoe lager de waarde voor je adverteerders. Hier zal iedereen zijn eigen balans in moeten vinden.

Desalniettemin is het denk ik zinvol om te bepalen wat de beste Adsense positie is die je wilt gebruiken. Als je dat weer kun je die als eerste in je HTML noemen.

gjujtgzn 04.09.15 om 22:19

The US State Department said it has made a determination approving the possible foreign military sale to the UAE for directional infrared countermeasures (DIRCM) systems and associated equipment, parts and logistical support. http://www.outletcanadagoose.us.com Conservation officers responded to the area of Champney Falls Trail off of the Kancamagus Highway in Albany at about 1 p.m. Saturday. They said Marshall was hiking with friends on the trail when the group stopped at an area known as Pitcher Falls. k michael kors outlet online
In April this year, Scarborough Borough Council voted in a range of measures to tackle incidents of 鈥済ull muggings鈥?and scavenging, including modifying waste bins and encouraging relocating the town鈥檚 urban nesting kittiwakes back to the Castle Headland. moncler outlet Much has been said about New Jersey Gov. Chris Christie. I know many Republicans would like him to run in the primaries. Ditto for Sens. Marco Rubio, Ted Cruz and Rand Paul, along with Texas Gov. Rick Perry, Rep. Paul Ryan or Dr. Ben Carson. (I’m taking Mitt Romney at his word that he’s not running again.)
aXRlZCBTdGF0ZXMsIGEgd2Vha2VyIHl1YW4gd291bGQgcHVzaCBhbHJlYWR5LWxvdyBVLlMuIGlu Louis Vuitton Outlet Online To read the Trouble with Taxes investigation into shortcomings with the assessment process, go to a canada goose sale
Collingwood had set off for a run and kept coming, but instead of turning round to throw down the non-striker’s stumps the bowler threw the ball to the wicketkeeper to run out Pringle. Ugg Outlet Some 380,000 numbers were added over the 2014 fiscal year, which ran from October 2013 through September 2014. Only half as many were added the previous year.
n Indian Rock RV Park: To celebrate its 25th year, the Jackson campground has spruced up its volleyball area, picnic grove and mini-golf course. The fee is $47 per night for weekend visitors, and $2,949 for anyone wanting to stay until the park closes Columbus Day weekend. Call (732) 928-0034 or visit . Cheap Louis Vuitton During the recent fighting during Operation Protective Edge, the ambassadors themselves were able to feel the threat of missiles launched at Israel from Gaza, said Felman, and had a better understanding of Israel s need to protect itself. http://www.airjordanshoes.net.co
There鈥檚 more in-depth research too, such as the current projects carried out in conjunction with Leeds and Newcastle Universities, studying the foraging behaviour of shags and geotagging arctic terns. air jordan shoes It stated that a substantial reformative move has taken place in the judiciary domain at the outset of the new calendar year. The judicial movement is a gesture signals that a genuine reforms and practical steps have already been adopted in the field of judiciary.It is a step forward in the right direction as judiciary is a corner stone in the process of reforms. http://www.cheapnfljerseys.site
But given Modi鈥檚 resolute election platform, with economic reform at its very core, naysayers have argued progress has been slower than expected. moncler outlet Bank worker Mahamadou Habibou, 51, recently returned with his family from Cameroon. He has been able to resume his job and put his children back in school. He now feels safe commuting to work and going to the mosque. v http://www.oakleysunglasses.nom.co
The Echo has employed the p-word on 59 occasions since 1989, from Coronation Street actor Bill Tarmey 鈥?鈥淚鈥檓 just a pillock who comes into a studio to say some words鈥?鈥?to a theatre review (鈥渁rrogant pop pillock鈥? from Sunderland Empire. Louis Vuitton Outlet A top safety pick in its class, a Buick may be outfitted with side blind-zone alerts, front collision alerts, active cruise control, active braking, and ultrasonic rear-park assist.
Monday, Aug. 10, 2 p.m.: Duke Ellington鈥檚 favorite improviser on guitar, Kenny Burrell is Marian McPartland鈥檚 guest on “Piano Jazz.” cheap oakley sunglasses But it was a trick , said Mustapha. Instead of taking political advantage of the military s mistake, Boko Haram militants opened fire on the crowd. They killed 50 people, he said.
Searching much of the season for a consistent field-goal kicker, the UW staff has made another change in preparation for the Rose Bowl. moncler online outlet He solved the problem with versatile, food-friendly St. Stefanus Blond (about $10 for 750 ml bottle), saying that this Belgian abbey beer, with its nice balance and dry hoppiness, covers all the bases.
12. “Red Solo Cup” Michael Kors lmm/cs/cb
l 鈥淲e are now taking the necessary time to evaluate the information we did obtain yesterday from our enquiries including information obtained during house to house enquiries, and review how it fits together with other information that we are looking at in fine detail.鈥?Uggs Outlet Today, at 250 places in Patna alone, we re collecting DNA samples. On August 13, the exercise will be organised at 600 places in 38 districts, and on August 20 at 2,000 centres in the blocks all over the State, Abhimanyu Bharti, a volunteer, told
The Egyptian government, according to a delegation of the U.S. Congress that visited Egypt and held talks with government officials prior to arriving in Tel Aviv on Monday, opposes the deal struck by the members of the UN Security Council, including the United States, and Germany. The deal brokered over the past 9 years has been agreed by Iran and the P5 plus 1 and according to U.S. President Barack Obama has been backed by every country except Israel. However, according to the Congressional delegation Israel has now been joined by Egypt. canada goose outlet American Family Insurance has a spot in a 50-person chalet overlooking the 17th. x cheap jordan shoes
Mr Lake said: 鈥淎 proper workshop means more people will be able to use the facilities, and courses will give people the chance to gain qualifications in woodwork.鈥?canada goose jackets 1 pound snap beans, shredded into 1-inch long pieces
s According to the American Cancer Society, skin cancer is one of the most common malignancies, with more than 3.5 million cases of basal and squamous cell skin cancer diagnosed in the United States each year. Another 73,000 cases of the most deadly form of skin cancer, melanoma, are diagnosed annually. moncler online outlet p
I鈥檓 standing on the factory floor with a member of the production team whom we shall call 鈥淣iall鈥? In front of us, sitting about the height of a wheelie bin, is a 3ft sq pallet of blank paper 鈥?known in the trade as substrate 鈥?which will soon pass through a series ofintricate processes to make notes for an island nation 6,000 miles away. Cheap Uggs The rulings affect people making up to 400% of the federal poverty threshold or $46,680 for an individual and $95,400 for a family of four if their employer doesn’t offer affordable benefits. About 150 million people get health insurance through their employer. Michael Kors Handbags
“The fact that classified information was sent to and from Hillary Clinton to at least six separate individuals and potentially many more demonstrates just how big of a risk her decision to use a secret server poses to our national security,” Republican National Committee research director Raj Shah told CNN. Cheap MLB Jerseys Some 75,000 Muslims were forced to flee northern Jaffna District in 1990 after being threatened by the Liberation Tigers of Tamil Eelam. With the population now numbering over 250,000 and no resettlement plan, leaders have criticized the government for its lack of attention. e Ugg Outlet Online
OK, so planning permission has been refused, what’s the odds that it’ll still happen and DBC wont enforce the decision? air max Ellis Nagar
bWUsJiM4MjIxOyBzYWlkIHV0aWxpdHkgbWFuIEp1c3RpbiBUb29sZSwgd2hvIGlzIGluIGhpcyBm cheap ugg boots He confirmed that Marchmont鈥檚 marriage to his first wife was now legally dissolved while his second had been annulled. v cheap ugg boots
Brighton dominated possession for the remainder of the first half, but while Friend had to produce an excellent sliding block to deny Inigo Calderon, Dimi Konstantopoulos was not tested until he saved a routine low shot from Kazenga LuaLua shortly after the break. http://www.airmaxnike.us.com Customers can shop by 鈥榦ccasion鈥?or 鈥榩roduct鈥?and the site caters for a wide range of events, including children鈥檚 parties, hen parties, baby showers and weddings. There鈥檚 a selection of invitations 鈥?many of which are printable, plus decorations and tableware (think Disney Princess plates and Moshi Monster tablecovers).

gjfewgjj 04.09.15 om 22:41

cmF0aGVyIHRoYW4gaGF2ZSBzb21lb25lIHRoaW5rIERvbiBSb2JhcnQmIzgyMTc7cyBhIGJhZCBt canada goose sale Floodwater harvesting n Coach Factory Outlet
*Information can also be passed anonymously to the independent charity Crimestoppers on 0800-555111, quoting “Claudia Lawrence, North Yorkshire Police”. Coach Factory Outlet The rate of return is one of the primary things parents look for when helping their high school students choose colleges, says Seandra Mitchell, director of admissions at . Mitchell reports that her school offers students an average of $19,000 in scholarships and loans to strengthen that return-on-investment calculation. She鈥檚 also proud to say that MSOE achieves a ninety-six percent success rate at placing students in jobs in their fields of study. And, she notes, the school鈥檚 graduates are among the highest wage earners in the Midwest.
http://www.cheapnfljerseys.site Participants of the festival will have the possibility to get acquainted with the city thanks to the special tours by the organizers. c Louis Vuitton Handbags
But then he made a worse, grim discovery in a field – the body of little Till who died of serious injuries which police suspect were caused on purpose. http://www.cheapjordanshoes.us.org 1993 -聽Montana 42, Montana State 30
l LjwvcD48cD5UaGUgTW91bnRhaW4gVmlldywgQ2FsaWYuLCBjb21wYW55IHNhaWQgVHVlc2RheSB0 Cheap Uggs The People’s Bank of China, the central bank, improved the exchange rate formation system on Aug. 11 to better reflect market development in the exchange rate of the Chinese yuan against the U.S. dollar. nike roshe run
“Clive Betts, its Labour chairman, said..” This just had to be another Labour-led, tax-raising measure. “There is no hard and fast rule that they will automatically use this flexibility to increase their council tax rates, but, if they do, they should be free to do so”. It’s almost certain that increasing rates is exactly what Labour councils like Darlington will do. Council tax doubled under the last Labour government, and Darlington Labour is still increasing council tax now by the maximum amount permitted each year. “the unfairness of people in the highest-banded properties paying 鈥渘o more than three times the tax of those in the lowest鈥?” Do those living in higher-banded properties earn 3 times as much? Maybe, but probably not. Do they receive 3 times as much in council services? Certainly not, they probably receive less. But this barmy bunch think an even higher level of wealth tax is ‘fair’? Crazy. “If the citizens of New York, Frankfurt and Tokyo can be trusted with tax-raising powers..” Misleading spin. It’s councils that will have this power, not ‘citizens’. The idea that councils are accountable to their ‘citizens’ is also misleading. People cast their vote on many issues, not just one. And the reality is that Labour councils will take a view as to how their vote will be impacted by raising the tax on higher-banded properties, and if the numbers are such that they will still get elected by those in lower-banded properties, then they will just raise the tax and there’s nothing those affected can do about it. Surely the fairest, most democratic way is for parties to be required to spell out to voters in advance of a local election exactly what it’s council tax proposals are, and then be legally required to stick to them if they are elected. Not just be left free to increase taxes willy-nilly whenever they want, with the slight chance they may be held accountable for it once every 4 or 5 years. fake oakley sunglasses Government Proposal to Limit Russians’ Ownership of Livestock Elicits Outrage http://www.airjordanshoes.net.co
Indonesian President Joko Widodo (left) and Vice-President Jusuf Kalla (right) were divided over the execution of Chan and Sukumaran. Photo: Antara Foto http://www.canadagooseoutlet.site 6 a.m. s Cheap Uggs
Sunday: DMC Girsby Trial, Girsby, 10.30am. Ugg Outlet Online You know how I feel about fighting. I m not a big fan of it, but I know at the end of the day that the guys will come back together and be the team that we are, Rivera said. Cam got up and talked to the guys about it a little bit, too. He understands his responsibility, and he understands what we re trying to do as a football team.
We stand with Israel against the Iranian nuclear deal because we know it represents the greatest threat to our beloved ally in this generation, Franks said Tuesday. Coach Outlet We are strengthening defense postures (along the border) against another potential provocation by the North, Seoul’s defense ministry spokesman Kim Min-seok said Tuesday.
Whitefish Bay sophomore Joe Kaszubowski powered to his second consecutive diving championship, rolling up 513.40 points, the fourth-best performance in Division 2 state meet history. Nike Roshe Run Because ofthat risk, Interior Ministry units must give heightened attention tothe risks ofstreet violence andbe ready tocounter it before it spreads, Sukhodolsky has said.
More than anyone else, there’s going to be a lot asked of Ellenson. The transfer of junior forward Steve Taylor Jr. leaves Marquette with just three post players Ellenson, Heldt and junior center Luke Fischer. moncler outlet smh.com.au is the electronic edition.
k She is also hoping to get lockers installed so customers can leave their old clothes at the store and collect them at a later date. Cheap Uggs The other reason is practical.
Tornado sirens were not activated in Germantown. The National Weather service says the rotation on radar was not strong enough to prompt a warning. nike air max However, the owners of Bottles and Barrels the bottleshop and wine store that operates on the property are not looking at the decision as the final nail in the coffin, instead vowing to continue their push to have the venue approved down the track. v cheap oakley sunglasses
——- Coach Outlet Store Online Carol on the radio
v Compiled by the Missoulian from the Associated Press, Los Angeles Times, Associated Press and other sources. Coach Online Outlet Rather than waiting for the government residents clear debris themselves using makeshift metal chutes in the city centre in Bhaktapur n
Attendance: 1,050 Cheap Jerseys From China In trials of both drugs, there were questions raised by FDA reviewers about whether warfarin got a fair shake. Michael Kors Outlet
JiM4MjE3O3MgZ28gd2l0aCB0aGUgbWluZHNldCBvZiB3aGF0ZXZlciBJIGNhbiBkbyB0byBoZWxw oakley sunglasses store For the two targets to be the same you have to assume the US will make no more cuts to emissions in the second half of the next decade. u roshe run shoes
The plans, supported by the University of Sunderland, train builder Hitachi and car parts maker Gestamp Tallent, have received backing from Transport Secretary Patrick McLoughlin and MP Phil Wilson. A first bid was turned down in January by the Department for Education (DfE). Michael Kors Handbags I’m not prone to rhapsodizing (OK, some might disagree on that), but I was stunned. I remember exclaiming how great it was and how complex I thought the flavors were. I asked for the recipe, not dreaming I would get it.
They feared the stigma of a Superfund label, which delivers federal money up-front for extensive cleanups. They worried that corporations would kill a hoped-for revival in the area’s mining industry rather than get stuck with cleanup costs. And some haven’t trusted the federal government, townspeople say. Ugg Outlet “We are witnessing a very peculiar phenomenon,” said Bacman, who attributed Fernandez s revival in part to Argentines general fear of major changes in the economy. q http://www.onlinecoachoutlets.us.com
Minimising discomfort from insect bites replica oakley sunglasses 鈻?Dust sculpting powder on the hairline to create a grungy look.

Previous post:

Next post: