De klucht van het clean linken

24 April, 2008

in Geld verdienen

Al een tijdje is er een klucht aan de gang rondom clean linking. De discussie draait rondom het direct linken van affiliates naar adverteerders om zo de page rank van de adverteerder omhoog te helpen.

Samenvatting van de discussie

Verschillende affiliate bedrijven proberen elkaar af te troeven door een systeem te ontwikkelen waarbij een 'harde' link ontstaan tussen de affiliate en de adverteerder. Zo kwamen eerst Cleafs en M4N met een systeem om een 'harde' link op te nemen en vervolgens Tradetracker. In de volksmond wordt dit clean linken genoemd.

Het duurde niet lang voordat de discussie los kwam. Joost de Valk schreef op affiliateblog.nl een kritisch stuk over clean linking. De bottomline is dat je elke link waarvoor je geld krijgt (in dit geval commissie op de verkopen) moet voorzien van een rel="nofollow". Hoe dit precies zit kun je uitgebreid nalezen op affiliateblog.nl.

Wat nu?

Naar ik begrijp zijn M4N en Cleafs beiden bezig de clean links weer in de kast te zetten. Maar daar blijft het niet bij. Cleafs is al weer bezig met de volgende stap. Zojuist ontving ik per e-mail een persbericht van Cleafs.

Clean Links achterhaald!
Affiliatenetwerk Cleafs BV uit Groningen raadt het gebruik van clean links sinds deze maand af. ,,Gezien de ontwikkelingen in de markt is het niet verstandig massaal clean links in te kopen'' , licht directeur Henk Jan Bijmolt toe. Cleafs heeft daarom als eerste affiliatenetwerk een geheel nieuwe tracker ontwikkeld die de perfecte balans vindt tussen mooie urls en 100% meting. Bijmolt licht toe: ,,We hebben zo goed mogelijk naar de wensen van publishers en merchants geluisterd. Concreet betekent dit dat de nieuwe tracker gebruik maakt van ip-, sessie- èn cookie tracking en bovendien hebben we de naam van de merchant in de links geplaatst. Een goed alternatief voor de niet langer zaligmakende clean links is dus voorhanden.’’

Want de uitdaging blijft natuurlijk dat precies gemeten wordt via welke affiliate een verkoop is gemaakt. En niet alleen dat, als iemand op een later moment alsnog de aankoop doet dan komt de aankoop in bepaalde gevallen alsnog in de commissie van de affiliate.

Ik ben benieuwd naar het nieuwe systeem van Cleafs. Ik denk in ieder geval dat het laatste blogje hier nog niet over geschreven is.

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